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ALITE : ▲ cmarcelino.com


ALITE DESIGNS

A young outdoors company designing products for young people (20-30 year olds) who are just discovering the magic of the outdoors yet due to many reasons do not have products that fit their needs. They hate sleeping outside because it’s uncomfortable. They can’t put a tent together because it’s too complicated. We hope that if we design super simple versatile solutions for their needs, we’ll hook them for life on how great the outdoors is.

ALITEDESIGNS.COM


NEW PRODUCT
BENCHMARKING / OPPORTUNITY RESEARCH
IDEATION / FORMAL CONCEPTS
DESIGN / DEVELOPMENT
COLOR


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CLOVERWARE
BACKPACKING UTENSIL
ALUMINUM / NYLON
SPRING 2010



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ALITE PACKS
CORDURA
SPRING 2010
TANCHO / OCHIBA / HIKARI







VIDEOS







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